Your selling
season starts now

The holidays are around the corner. Whether you’re preparing for Black Friday, Singles’ Day, or Valentine’s Day, each week we’ll help you win with tools, tactics, and strategies to reach more customers around the world.

Featured webinar

Holiday selling tips for retail stores

October 26 at 12:00pm ET

Make conversion a quick win, not a hard sell

Shopping should be filled with joy, not friction. Make checkout the easiest part of the sale with one-tap checkout, and keep the sales conversation going with a marketing strategy across channels and touchpoints.

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Attract more local sales

Can shoppers in your area find you? When you sell on the Shop app and enable local pickup, your brand will automatically appear in searches for flexible shopping options. Connect with new shoppers today with Shop Local.

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Turn single sales into recurring income

Know the most effective way to extend customer lifetime value beyond a one-off purchase? Subscription apps on your online store. Add one today to generate long-term sales and build long-term loyalty.

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Connect with more shoppers

Let’s bring a personal touch to online shopping. Turn this season’s shoppers into loyal fans by sharing products, discount codes, and more through Shopify Inbox, a free messaging app for managing your customer conversations.

Put a touch of delight in every shopping moment

Connection matters more than ever. From live chat to brand storytelling to personalized offers, invest in your customer relationships now for returns that last long after the season ends.

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Get discovered by shoppers

Reach new customers by surfacing your products on Google’s Shopping, Search, and Images tabs. With Shopify’s Google channel, you can run paid ads on Google while setting your budget and managing everything in Shopify—and you only pay when an ad is clicked.

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Inspire holiday shopping lists

Pinterest is the destination for inspiration. Turn your products into discoverable pins with boosted visibility and inspire 400 million Pinterest users to take your products home this holiday season.

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Connect with customers on mobile

24 million shoppers use the Shop app to find their next favorite independent brand. Showcase your products with a mobile storefront on Shop, then set up post-purchase campaigns and curated shopping lists to expand your reach and increase average order value.

Deliver an experience with every order

An outstanding customer experience doesn’t stop at checkout. Ship the way your customers shop with a flexible omnichannel strategy that starts in your back office and ends in your customers’ hands.

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Fulfill orders more efficiently

A solid order fulfillment process can improve your efficiency, costs, and customer experience—and set you up to handle holiday traffic with ease. Streamline your fulfillment process before peak season by monitoring your operations in real time.

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Save your customers’ time and money

Give your local customers the flexibility to choose convenient fulfillment options when they checkout online. From local delivery to in-store and curbside pickup, local fulfillment options keep your customers coming back.

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Set clear shipping expectations

Customers want to know when they can expect their order to arrive. Show them by surfacing estimated shipping speeds in checkout and benefit from increased customer confidence and conversions.

Power your next move with data

Data pays. The more you understand your customers, the more you control your next business decision. Discover the power of insight and analytics in your holiday planning, whether for campaigns, product releases, or new markets.

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Unpack your product performance

Put your money where your sales are. Identify your best selling products with ABC analysis, so you can stock up before peak season.

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Stay in control of your inventory

Don’t get caught without the right inventory on hand. Track and manage your products with Shopify, so you can stay in control of your largest expense this selling season.

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Make the most of every sale

Be the one-stop shop for your buyers this holiday. Inspire them to take home even more gifts with upsell and cross-sell apps that increase average order value.

Find support for your busiest time of the year

Take control of your peak selling preparation with expert resources and product recommendations. Wherever you are in your selling journey, we’ll give you a clear path for growth—and support along the way. You’ve got this. And we’ve got the tools.

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Turn small payments into big purchases

Give customers the flexibility to split their purchase into 4 equal payments for up to 53% higher conversion and up to 28% lower cart abandonment. Customers pay no interest or fees, while you get paid upfront.

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Start the marketing conversation now

The best way to get ahead of the busy season is by starting your email strategy now—a month or two before Black Friday and Cyber Monday. Set yourself up for high-impact events by planning, creating, and scheduling emails right in Shopify with the Shopify Email app.

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Keep tabs on your real-time performance

Live View is the place to experience the excitement of visitors becoming customers, wherever they are in the world. Tune in to your store performance by device or country, and capture the trends live as they happen.

Ecommerce conversion rate calculator

Make every sale count

‘Tis the season to turn peak traffic into peak sales. Try the new conversion rate calculator to get the average conversion rate for your industry, along with tips to optimize your own this holiday.

Calculate your rate 

Holiday 2021 webinars

September 16, 2021

AMA with Shopify’s experts: How to deliver the right shipping options to improve conversions

September 29, 2021

3 strategies to delight your customers this holiday season

October 14, 2021

The power of data to sell smarter this peak season and beyond

October 18, 2021

Get holiday ready with TikTok, Snapchat, and Pinterest

Register now 

October 19, 2021

Reach buyers where they search on Google this peak season

Register now 

October 21, 2021

Drive discovery and conversion on Instagram and Facebook

Register now 

October 26, 2021

Holiday selling tips for retail stores

Register now 

Holiday resources for year-round selling