Running a successful online store is about more than just having great products. You need to be able to get those great products into your customers’ hands, too.
After all, the purchasing process doesn’t stop at the checkout page: If you really want to grow your business, you need to focus on delivering a stellar experience to your customers every step of the way
How your business approaches shipping can either be a key ingredient to your success or a vulnerability that drives customers away. In fact, nearly ⅓ of customers will abandon their cart if presented with unexpected shipping fees, making shipping and handling costs the top cause of shopping cart abandonment. On the other hand, 8 out of 10 customers will actually buy more from your online store if they're offered free shipping on their order.
So, what can you do to make shipping even better for your customers after you've already covered the fundamentals?
In this post, we’ve put together a collection of 4 effective shipping strategies that will make delivering your products a breeze and delight your customers like never before.
Let’s take a look.
1. Print Shipping Labels Directly Through Shopify
As a small business owner, printing shipping labels can be a time-consuming and costly experience.
Your schedule is probably already jam packed with meetings, dealing with customers, and managing your inventory, so you need to be able to spend your time as efficiently as possible.
Thankfully, with Shopify Shipping, you can streamline your shipping process by printing USPS shipping labels directly through Shopify at discounted rates.
With our preferred shipping rates, you’ll be able to save anywhere from 30% to 40% off of your shipping costs.
Shopify Shipping doesn’t require any setup or third-party accounts to get started. Instead, you’ll simply need to click “Buy shipping label” on your order fulfillment screen and select the package size and shipping method. The discounted cost of your shipping label will be automatically added to your Shopify bill.
2. Give Your Customers Real Time Updates with Facebook Messenger
With over 800 million monthly active users, Facebook Messenger is opening up huge opportunities for small businesses. Messenger is no longer just a great way for you to chat with your friends and family, it’s also a powerful tool for connecting with your customers and creating more personalized shopping experiences.
Once you add the Facebook Messenger channel to your Shopify store, you’ll be able to automatically send shipping information and updates to your customers through Messenger.
After purchasing a product, customers who are signed into Facebook will be able to choose to receive their order confirmation, shipping updates, and more through Messenger. Not only does this prevent order updates from getting lost in overcrowded inboxes, but it also makes it easier for your customers to track their orders, ask for assistance, and say “thank you”.
You’ll also be able to handle customer complaints from the privacy of Facebook Messenger, rather than out in the open, and even give your customers suggestions for future purchases with the help of apps like Shopkey by Shopify.
Shopkey is a handy iOS app that lets you easily drop product links into any conversation using your smartphone’s keyboard. Rather than switching between your store and a Messenger conversation, you’ll be able to effortlessly send buyable links to your products as if they were emojis.
3. Add Live Tracking to Your Order Status Page
Waiting for a package can be a frustrating experience for your customers. And it’s even worse if your customers have no idea what happened to their order after they bought it. Thankfully, there’s no need to leave your customers in the dark.
If you run a Shopify store and ship your products through USPS, FedEx, UPS, or Canada Post, your customers will be able to use their order status page to track their package’s progress with a live map and real time updates. Live tracking keeps your customers in the loop, easing their uncertainty and building anticipation for their package’s arrival.
If you ship your products through other carriers, you can add a live map or real time updates to your order status page with the help of apps like Tracktor and Trackr. Both apps are fully integrated with hundreds of major carriers worldwide.
4. Create a Unique Unboxing Experience to Wow Customers
For your customers, the purchasing process doesn’t end when they receive a package.
The unboxing experience, the moment when a customer opens up a product for the first time, is a massive opportunity for your business to truly delight your customers and turn one-time shoppers into fans for life.
Ideally, an unboxing experience is just that—an experience. It’s an intriguing, exciting, and highly shareable moment that provides your customers with added value beyond what they would normally expect.
Image source: Trunk Club
Every detail counts: Whether it’s the materials you use to package your product or a handwritten “thank you” note or a surprise gift, even the smallest gestures can help lift you head-and-shoulders above your competitors.
For a more complete look at how you can design an effective unboxing experience for your products, take a look at these useful resources:
- How to Create a Memorable and Shareable Unboxing Experience for Your Brand
- 5 Ways to Use Packaging Inserts to Increase Customer Loyalty and Revenue
- How to Successfully Redesign Your Product Packaging
It’s Time to Start Shipping
With these handy tips in mind, you’ll now be able to start delivering your products and better customer experiences. Get out there and start shipping!Have any questions about shipping products from your Shopify store? Let us know in the comments below.
About the Author
Kevin Donnelly is a content creator at Shopify with an unhealthy Drake obsession.