Getting Your Ecommerce Store Noticed by Bloggers

Getting Your Ecommerce Store Noticed by Bloggers

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It’s no secret that traditional media is on the wayside and the influence of the great and all-mighty blogosphere is forever growing. A lot of tech companies these days would prefer to get in Mashable, TechCrunch or Gizmodo than the print edition of The New York Times. As Bob Dylan says, "The times, they are a changin," and quite literally in this regard. 

As an online store owner, it makes sense to get media attention online. The likeliness for someone to read about your product in print, go to a computer (or smartphone), search for your store, and finally make a purchase is a hassle. Get your gadget on Gizmodo, however, and there's a handy link that points directly to your store with the click of a button. 

Savvy business owners want to tap into the channel that will drive a lot of high quality traffic to their store, and if your main sales outlet is online, you should focus your efforts on the blogosphere. 

Here are 3 quick tips to help you get noticed by bloggers:

Step 1 

Familiarize yourself with your industry's online presence. If you sell t-shirts, for instance, check out the popular t-shirt and fashion blogs. Find out where your customers hangout online, which online news publications are covering topics in your industry, and which reporters are writing relevant articles.

Step 2

Immerse yourself in the online chatter. Leave comments on relavent blog posts, engage in debate, ask questions, give expert commentary, and build relationships with others in your industry (including the bloggers). You'd be surprised how many bloggers pay close attention to the comments section. 

Step 3

Make your pitch. But remember some of the high profile bloggers get hundreds (if not thousands) of e-mails a day. Keep it short, sweet and on topic. I suggest you include a screen shot of your product, a link to your site (obviously) and always thank them for their time. Most important: Tell them exactly why they should care. Be clear. Then, if you've properly completed step two, chances are the blogger already knows you and is far more likely to provide a response. But, if you don’t get a response, leave it be... bloggers will ignore your query at best, but there’s more than a few cases of public shaming/mocking after a store-owner or PR person was a little too persistent. 

Also, check out our ultimate guide on how to PR like a pro.

9 comments

  • Vanessa
    Vanessa
    August 31 2011, 06:52PM

    This is just great please keep tips like these coming!

  • Gangesindia
    Gangesindia
    September 01 2011, 05:18AM

    Thanks for the such a nice information. I have a store http://gangesindia.com. Please suggest me how to get it promoted on the blogs.

  • Lace
    Lace
    September 02 2011, 02:17AM

    Hi Mark,

    This is one area that online retailers tend to overlook. There are blogs for almost every topic, not to mention, a rich community that exists in the blogosphere. Tapping bloggers is a great way to start the buzz and get people to genuinely review and discuss what your shop/product has to offer.

    I think the second tip is most important, before emailing bloggers – immerse in their blogs, get to know them, and engage. Otherwise your request to be featured may feel like a hard sell.

    Lace
    The Wholesale Forums UK

  • Lace
    Lace
    September 02 2011, 02:17AM

    Hi Mark,

    This is one area that online retailers tend to overlook. There are blogs for almost every topic, not to mention, a rich community that exists in the blogosphere. Tapping bloggers is a great way to start the buzz and get people to genuinely review and discuss what your shop/product has to offer.

    I think the second tip is most important, before emailing bloggers – immerse in their blogs, get to know them, and engage. Otherwise your request to be featured may feel like a hard sell.

    Lace
    The Wholesale Forums UK

  • @Shopify Mark Hayes
    Mark Hayes
    September 02 2011, 09:43AM

    Lace: Thanks so much for the comment. You’re absolutely right… way too many small business owners (especially in the e-commerce sphere) don’t understand the true benefits of tapping into the blogosphere!

    With regard to the second tip, even if their product or store doesn’t get ‘published’ by the blog author/editor, if you’re contributing good content through the comments, your comment is being read by tons of people in the same industry. You win either way!

  • Natasha Mathisrud
    Natasha Mathisrud
    September 03 2011, 03:19PM

    Thank you for these great tips so short and direct.

    Natasha
    Novella Books LLC
    http://www.bonanza.com/booths/NovellaBooks

  • Little Guy
    Little Guy
    November 27 2011, 05:50PM

    thanks for sharing the info. i’ve had this suggested before and this is great support and reinforcement for the blog/pr style marketing. thanks!

  • @Shopify Mark Hayes
    Mark Hayes
    December 05 2011, 01:53PM

    @Natasha: My pleasure!! :-)

    @Little Guy: Any time – I’m glad you’re enjoying Shopify’s blog!

  • Aleksandr Karev
    Aleksandr Karev
    July 03 2012, 05:36PM

    Thank you very much for the very informative blog post. I am currently in the process of establishing our (MacStickrs) brand awareness and this post gave me quite a few points to follow in the future.

    Aleksandr Karev
    -———————-
    www.macstickrs.com

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