For years, businesses and individuals have looked for a simple solution that allows them to utilize their blogs and websites to sell products. In many cases, the approach taken was to set up selling sites that were completely separate from their main website—ruining the potential for a seamless shopping experience.
If you’re like most Shopify storeowners, you and your customers don't experience that pain as ecommerce is your primary focus, and your online presence is all packaged into one seamless experience. But for bloggers, artists, writers, and more who aren't running full-fledged ecommerce businesses but want to sell a handful of products, it's been a pain point for quite some time.
Now, all of that is changing.
The future of selling on your website or blog
Companies like Apple have started to blend the editorial and ecommerce sides of their website using buy buttons—offering visitors a more seamless experience.
With buy buttons, the tedious process of clicking away to a separate page is taken away, making the purchasing process easier for shoppers.
“Our customers want to explore, research and shop in one place,” Apple said in a statement to The Wall Street Journal.
Their goal? “to give customers one simple destination to learn and buy without navigating between two different sites.”
The Shopify Buy Button is a button that gives your shoppers the same experience with a frictionless purchasing process—a step forward in the world of online shopping that benefits you as a business owner, and the public as potential customers.
Shopify Buy Button lets you easily add ecommerce to any website by embedding a single buy button or collection of products that's connected with Shopify's checkout. You can use buy buttons to build your business in several ways:
Sell your products on a site made with website builders like WordPress, Squarespace, and Tumblr, on your own website, or wherever you do business online.
Add Shopify ecommerce, including an embedded cart and secure checkout, to your current website. You can keep track of orders through your Shopify admin.
Match any webpage's theme by customizing the style and format of your buy buttons and embedded cart. Both are fully responsive, and offer your customers a better experience on computers, smartphones, and tablets.
Let's take a look at five different ways you can use Shopify Buy Buttons to sell more.
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1. Sell more using your sidebar
If you’ve been building an audience on your blog and want to sell to them – using a Shopify Buy Button is an easy way for you to start.
You won’t need to set up an entire online store, you can sell single products directly within your blog sidebar.
It’s the ideal way to feature a product of the month, or to highlight something new and exciting that you want to sell.
2. Take the sting out of error pages
While 404 pages sting—a witty, well-designed error page can be beneficial to your website.
Rather than losing these visitors, you can add a buy button directly onto your 404 page to not only keep visitors interested, but to also potentially make a sale.
3. Easily add products to a landing page
Shopify Buy Button is a simple and secure way to add an ecommerce functionality to any landing page—and it’s a lot more intuitive than most of the other options available.
By copying the generated embed code from your store admin, you can drop a buy button into any landing page of your choice.
Selling ebooks? Use a buy button. Want to sell your photography? You can do that too. The list goes on.
4. Sell directly within your content
If you want to launch a new product using your blog, you can do that too.
Simply paste the generated code into your blog post, and you’ll be set for launch. It's really that easy! Just check out the example below.
Because the Shopify Buy Button is customizable, you can adjust things like the size and color so that it matches your website—the same way it was customized to match the Shopify blog.
5. Sell on any platform
If you aren't ready to open an entire store, you can sell on any platform with the Shopify Buy Button.
It's a great way to get your feet wet if you're thinking about selling online, and we have plenty of in-depth, platform-specific documentation that will help you along the way.
Now that we’ve taken a look at some use cases for the Shopify Buy Button, it’s time to start selling.
Have you seen a unique and interesting way to sell using buy buttons? Let us know in the comments below.