An ever-growing email list of qualified leads is a valuable asset for businesses of all kinds and sizes, especially when it comes to getting the most value out of paid advertising.
In this episode of Shopify Masters, we’ll be talking with Susan Bradley, the President of Wee Squeak, a company that produces and sells fun shoes that have glittery touches and darling details for kids.
You’ll learn from an entrepreneur who grows her email list solely using Facebook, and get a detailed look at the highly successful list building strategy she recently implemented for Black Friday 2015.
In this episode, we'll discuss how to:
- Capture email subscribers by running events on Facebook (and not the “events” you’re thinking of).
- Earn a subscriber AND a sale at the same time.
- Partner with other brands to co-promote giveaways that grow your email list.
Listen to Shopify Masters below…
About The Author
Felix Thea is the host of the Shopify Masters podcast, the ecommerce marketing podcast for ambitious entrepreneurs, and founder of TrafficAndSales.com where you can get actionable tips to grow your store’s traffic and sales.