Rush Sports was founded in 2005 with the goal of bringing high-end cycling brands into the South African market, and provide levels of service and after sales support that were absent in the industry at the time.
A lot has changed since then, in particular the company's decision to embrace wholesaling, which helped it grow by 200% year over year.
Find out how and why Andre van Aarde went from selling direct-to-consumer and wholesale to becoming a wholesale-only business.
In this episode, you'll learn:
- Why you might want to be careful about starting a business around a passion.
- Why it’s dangerous to simply stock products that you would buy and how to do market research to find out what others would buy.
- What marketing challenges you’ll face when transitioning to a wholesale-only business.
Listen to Shopify Masters below…
About The Author
Felix Thea is the host of the Shopify Masters podcast, the ecommerce marketing podcast for ambitious entrepreneurs, and founder of TrafficAndSales.com where you can get actionable tips to grow your store’s traffic and sales.