To succeed in ecommerce you need three things: in-demand products to sell, the skills to market them, and the drive to succeed.
You already have the winner's mindset—you're constantly learning, researching, and preparing for success. But finding products to sell can be a challenge. That's why we update this list every year to help you uncover new trending product ideas.
In this list, you'll find 10 trending products in 2020 that will activate new business ideas and tips to market each one.
All of the trending products on this list can be found on Oberlo, which is available for free to all Shopify store owners. So when you find a product that piques your interest, you can add it to your Shopify store in only a few clicks.
Note: You may need to be logged in to your Shopify account to view some of the product listings available through Oberlo.
Trending products to sell in 2020
Shapewear is shaping up to be one of the best evergreen niches to start a business in. For the second year in a row, this product category has made the list. By 2022, the shapewear market is expected to skyrocket to about $5.6 billion in sales. What started as an undergarment has evolved into a piece of everyday wear.
Fashion retailers are also stocking their stores with bodysuits that help create a slimming silhouette. Though shapewear is still popular within the lingerie industry where it first emerged, the shapewear niche offers women a variety of different styles that can either be worn under clothing with different cuts or as a top.
What makes this product worth considering is that it offers retailers a lot of versatility: whether you sell lingerie, women’s fashion, or want to add this category to an existing general apparel store, you’ll be able to find shapewear in different colors, styles, and sizes to meet the needs of your diverse customer base.
You can sell trending products like this high-waist shapewear, which has generated over 2,000 sales in July of 2019. It has a seamless design and creates a visibly slimmer figure for your customers.
2. Pet grooming
Lately, we’ve discovered that the pet grooming industry is booming. Google Trends shows a climbing trend for the niche. Sales for this nail grooming product have been receiving hundreds of orders in July of 2019. Using this product, you can groom your pets. And since the pet grooming industry is expected to be worth $3.58 billion by 2025, it’s a growing market that you’ll want to jump on now.
When it comes to promoting this trending product to pet owners, you might choose to market on Instagram. Many retailers have found success by promoting their products on Instagram Stories as it allows customers to land on the product page through swipe-up links or product stickers. Focusing your Instagram account on a specific niche, such as cats, dogs, or even specific breeds can help you better tailor your inventory and your store to a specific audience.
In fashion, trends are constantly changing. However, athleisure is one fashion trend that’s here to stay. That’s why it’s made this list two years in a row. Athleisure is activewear worn as an everyday look rather than for athletic purposes like going to the gym. Within this category, you can sell everything from sweatshirts, sweatpants, leggings, sports bras, tank tops, headbands, capris, and shoes—all in countless colors and styles.
Plus, you can take this niche in several directions: with a dedicated store, a product collection within a broader fashion store, or you can market your products to one of the many fitness sub-niches. Depending on how you position your brand, there could be an opportunity to expand into other product verticals, such as fashion accessories and jewelry or fitness accessories like yoga mats.
Since millennial women are often the target market for athleisure, visual platforms like Facebook, Instagram, and Pinterest are ideal channels to grow your brand, whether you pursue organic growth or use their advertising options. I’d also recommend you look into driving growth with influencer marketing.
You can find fitness influencers within your niche using Instagram search tools. Influencers can model your apparel and give your brand a shout out for a fee or a commission of sales. You can start your athleisure store by selling these yoga leggings which have been converting well for Shopify store owners using Oberlo. These leggings are so new, the sales data hasn’t appeared yet.
4. Bathroom stool
If you’re looking for a trending product that's a bit different, you might want to try selling something more unconventional—maybe this bathroom stool. This anti-constipation stool helps children relieve themselves. But before you make a stink about this trending item, note that some stools allow you to add an air freshener.
Promoting this trending product can be a little awkward and uncomfortable, so have fun with it. Many brands in the toiletry space often use humor to promote their product. Whether you’re running ads or creating social media posts, you can highlight the key benefit in a fun way. You can research puns to come up with ideas for your ad copy. When it comes to targeting, you could try targeting “Parents” of different age groups to help you determine the best audience for your product.
5. Pet bed
Looking for the purrfect trending product to sell to pet owners? This pet bed has been clawing its way to the top of the sales charts. According to Google Trends, “dog bed” has seen some strong growth in search volume. And Keywords Everywhere indicates that the term “dog bed” gets 246,000 monthly searches. “Cat bed” also has a sizeable amount of traffic with 60,500 monthly searches for the keyword.
If you own a pet store, you can promote this pet bed on visual platforms like Pinterest and Instagram. On Pinterest, you can join pet group boards, which allow you to promote your products to a bigger audience. On Instagram, you can partner with pet-related fan pages to get a shoutout in a post or in an Instagram Story. By partnering with a big fan page, your product can be seen by a much larger audience, especially if you’re just starting out.
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Around 1.2 billion watches are sold globally each year. And the number keeps rising. Last year we saw the rise of minimalist watches. In 2020, smartwatches will likely continue trending upward. December tends to be the peak month for watch sales, but it would be wise to include a relevant summer accessory to ensure higher profits year-round.
Facebook and Instagram tend to be the most popular channels for growing a watch store. Many watch retailers have influencers take lifestyle shots set wherever they travel, for outdoorsy and luxurious images that are perfect for social media. Entrepreneur Tim Kock launched a watch store and was able to make $6,667 in roughly eight weeks by leveraging this approach.
You can start your first watch store by selling this bluetooth smartwatch which includes a built-in camera, sound recorder, step counter, sleep monitor, calendar, and more.
7. Minimalist jewelry
Some people prefer the finer things in life. Fortunately, minimalist jewelry has seen strong sales growth for online retailers in the jewelry space. Even Google Trends shows there have been more frequent, high volume searches from consumers for this type of jewelry. Despite an expected annual growth rate of 2% until 2021, there has actually been an overall decline in the number of jewelry businesses available.
When it comes to marketing trending products like these necklaces, the ideal place to find customers will likely be on Instagram, Pinterest, and Facebook. A simple way to elevate your jewelry store’s presence is to create videos featuring your products. Videos tend to get bigger slots in Instagram’s Search and Explore pages, which will likely create more visibility for your posts. Also, most jewelry retailers tend to post pictures, giving you a competitive advantage if you’re willing to put in a bit more work.
8. Dish racks
This popular dish rack has seen sales from all over the world. Google Trends has shown two upticks in search volume for “dish rack” these past few months—the first in March and the second in July. This keyword generates an estimated 49,500 monthly searches, proving its popularity. This product tends to sell well in South America, though it’s popular in other regions as well.
You can promote this trending product via paid ads. You can create Google Ads for relevant search terms. You can also promote this product on Facebook, targeting those who are “Newly engaged” as they likely may be in the market for new household items. Pinterest may be another popular channel that you can run ads on as it’s a visual and search based platform.
9. Safety shoes
The footwear niche is expected to have an annual growth rate of about 8.1% until 2023. While safety shoes are currently stepping up in terms of searches and sales, there are plenty of other footwear products you can promote on your store as well.
Plus, you don’t need to limit your store to only footwear. You might decide to expand your fashion store to include a shoe category, or you might decide to expand with other seasonal accessories to complement your shoe store.
We’ve been seeing an uptick in safety shoe sales for store owners. In particular, safety shoes with steel toes like this one.
Trending products like these safety shoes are best promoted on Facebook. You can target people based on their profession. For example, people who work in factories might be a good demographic to target on social media. You can also create Google Shopping ads for keywords like “safety shoes” or “steel toe shoes”.
10. Posture corrector
A study led by Columbia University found that, on average, people spent about 77% of their waking life in a sitting or sedentary position. On the same note, most people working at their desks use laptops, which results in them looking down instead of directly in front. Kenneth Hansraj, a spinal surgeon, has been studying the spinal changes caused by looking down at your phone. And our postures only seem to be getting worse.
So, there’s no better time than now to start selling trending products like this posture corrector.
Perhaps the easiest way to market this type of product is to advertise to people based on their job title. You can create a list of the most common desk jobs such as administrative assistant, writer, or programmer. Then, you can create ads detailing the benefits of the posture corrector.
Your ad might include something like ‘Hunched over your laptop writing content all day? Try this posture corrector. $29.99. Free worldwide shipping.’ And in this case, you’d include job titles in your targeting options such as writer, content marketer, content writer, and author.
Fortunately, Google Trends also shows searches for this keyword are surging so you can even start working on your SEO strategy.
Time to get selling
These are some of the best products to sell in 2020 but there are so many more to choose from. Finding the right products to sell is only one part of the equation. The real secret is figuring out how to market them.
Check out 50 Ways to Get Sales with Dropshipping to learn how I personally grew one of my online business ideas using the marketing tactics that the best performing stores use. If you’re struggling to get your first sale or want to take your ecommerce store to the next level, this free ebook will give you the exact tactics you should be using.
Let us know what products you plan on selling on your store in the comments!