Retail
A retail sale occurs when a business sells a product or service to an individual consumer for his or her own use.
Business encyclopedia
Learn everything there is to know about running a business
Use the topic list below to navigate Shopify’s business encyclopedia. From retail and enterprise to branding and entrepreneurship, you’ll find everything you need to know about building a successful business. If you can’t find the topic you’re looking for, use the search bar above for a list of relevant articles.
Popular
Featured
Enterprise Resource Planning (ERP)
ERP is a comprehensive software platform used to help a business run more efficiently and effectively by automating core processes.
Business License
A business license grants the owner the right to start and run a business.
Stock Keeping Unit (SKU)
A SKU is a unique code consisting of letters and numbers that identify characteristics about each product.
Unique Selling Proposition (USP)
A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition.
Manufacturing
Manufacturing is the making of goods by hand or by machine that upon completion the business sells to a customer.
Crowdfunding
Crowdfunding is the process of raising money for a business, project, or charitable cause from many individual donors – the crowd.
Search by letter
Resources
Online stores for sale
The marketplace to buy and sell stores
How to start a business
Resources and tips for getting started
How to sell online
Start generating more traffic and sales today
Ecommerce trends
Industry trends and news that matters
Ecommerce inspiration
Ideas & examples for improving your business
Physical retail
Build a profitable and thriving retail business
Enterprise ecommerce
Expert advice for high-volume stores
Business Encyclopedia
Learn everything about running a business