17 search results for “Dan Virgillito”

Dynamic Pricing: The Art and Black Magic of Situational Pricing

Dynamic Pricing: The Art and Black Magic of Situational Pricing

The art of making more money

What if I told you there was a way to increase your profits today simply by not showing the same price to everyone? 

I'm not talking about increasing prices across the board, but rather tweaking based on I.p address, inventory levels, or even time of day. 

It's called Dynamic Pricing, and it's what giant retailers, from Wal-Mart to Staples, and of course Amazon, do in order to keep profit margins high, while remaining competitive in different local markets. 

Dan Virgillito demystifies this dark art, and even gives you the tools to make it work within Shopify Plus. 

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Global Ecommerce: Massive Opportunity Ahead For the Borderfree Business

Global Ecommerce: Massive Opportunity Ahead For the Borderfree Business

Global Ecommerce

The world is shrinking … 

Borders are disappearing, and the future belongs to online commerce. 

For many merchants, however, the massive opportunities of international sales aren’t so much a matter of excitement … but fear. 

Namely, the fear of missing out. 

Today, let’s put those fears to bed and explore the what, why, and how of global ecommerce.

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How to Avoid an SEO Disaster When Replatforming

How to Avoid an SEO Disaster When Replatforming

Anyone with a high-performing site will tell you that building rankings organically is a steady, time-intensive process that requires a lot of TLC. And the rumors are true: your SEO is certainly vulnerable during a replatform.

But fear not. Your rankings can stay safe and sound as long as you have a solid, comprehensive plan in place for before, during, and after the migration. If you do it right, you can even see an improvement!

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How to Strengthen Your Marketing Using Emotional Intelligence

How to Strengthen Your Marketing Using Emotional Intelligence

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The ad had all the right components; the dog, the kid, the wife and the emotional situation... 

The kid got hurt, the dog got concerned, the wife called the husband who rushed home from work...

But for some reason, the whole thing fell flat. Noise.

Another campaign with average performance that filled the airwaves just to maintain steady sales. Nobody's talking about it. Nobody remembers it. 

Ever wonder what that thing is that makes it so a campaign makes you laugh out loud, cry your eyes out, or make you want to hold your kids a little closer? 

A good deal of it has to do with understanding your market's emotional intelligence (EI), and where they're at in their own emotional development.

It's never as binary as "has kids, feels X" and this concept of EI can help you go beyond the surface and create campaigns that really hit people at their core.

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Multi-Channel Inventory Management: Problems & Solutions

Multi-Channel Inventory Management: Problems & Solutions

Solving for Multi-Channel Inventory Management

With avenues for selling expanding faster than ever, the time for a multi-dimensional approach to your brand is here. 

In fact, you’ve probably launch a multi-channel strategy already. 

If you have, then you know … 

Selling the same products on an ecommerce store, Amazon, eBay, Etsy, Facebook, and in physical locations can make inventory management a nightmare. 

Before the customer complaints start rolling in, let’s take a detailed look — along with examining a host of practical tools — at how to solve for multi-channel inventory management … 

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Overhauling Your Customer Acquisition Model: How to Spend Your Budget Where It Really Counts

Overhauling Your Customer Acquisition Model: How to Spend Your Budget Where It Really Counts

 Overhauling Your Customer Acquisition Model

Remember the good ol’ days when crafting a customer acquisition model was like a reliable recipe?

A user-friendly site, a dash of customer service, shoot your customers a few emails, pepper in some advertisements, and …

Voila!

Unlike grandma’s Thanksgiving stuffing, your business strategy won’t deliver the same level of satisfaction if it stays the same for decades.

If you find that your acquisition strategy is falling flat, it's probably time to nix, reallocate, retool, or even double-down ...

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    Smart Global Ecommerce: The Complete How-To Checklist for Expanding Internationally

    Smart Global Ecommerce: The Complete How-To Checklist for Expanding Internationally

    Smart Global Ecommerce

    “Innovative.”

    “Brilliant.”

    “Everything I hoped for.”

    Those are just a few of the words customers and investors alike have used to describe your products. Better yet, your sales volume and growth rates substantiate them with cold, hard number.

    There’s just one problem … all those kind words — and all those growing sales — are from a single, domestic market.

    Today, we’re taking a detailed look at how you can move beyond that local market and expand internationally.

    How?

    Through a six-part checklist that includes everything you need to know about building a smart global ecommerce strategy .…

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