Kickstarter is a popular way to fund your product idea, assess demand and build hype at the same time.
Kyle Hart is an entrepreneur who's launched 6 Kickstarter campaigns and plans on launching 2 more this year.
Find out what trying, succeeding and failing with several Kickstarter campaigns taught Kyle about building Rhino Camera Gear, a store that sells DSLR, Cinema and GoPro camera gear.
In this episode, you'll learn:
- The marketing channels they used when running Kickstarter campaigns and how they use PPC during a Kickstarter campaign.
- How they transitioned the traffic and buzz from Kickstarter to their Shopify store.
- What benefits they’ve found from creating a business plan and updating it regularly.
Listen to Shopify Masters below…
Show notes:
- Stores: Rhino Camera Gear
- Social Profiles: Facebook | Instagram | Twitter
- Recommended Links: The Lean Startup, Aha.io, The E-Myth, Thunderclap, Shopify Reports, Klaviyo, Signifyd, Yotpo (Shopify app), Refersion (Shopify app), AfterShip, Gleam, Helium Dev
About The Author
Felix Thea is the host of the Shopify Masters podcast, the ecommerce marketing podcast for ambitious entrepreneurs, and founder of TrafficAndSales.com where you can get actionable tips to grow your store’s traffic and sales.
Read more
- How inkWELL Press Used Free Downloads to Build a 7-Figure Business
- Why the Founder of Vrai & Oro Says the Key to More Sales Is Fewer Products
- How Knox Labs Validated Their Market With a Splash Page and Made $2.9 Million in 2015
- How Hiring a PR Agency Helped Huel Kickstart a £2 Million Business
- Why JM&Sons Launched Their Furniture Business Out of a Shipping Container
- How to Step Out of Your Comfort Zone and Pitch On National TV
- Getting the Perfect YouTube Review- A Step-By-Step Approach
- How ColorIt Used Amazon as a Proving Ground to Build Its $2.5 Million Business
- How Poster Gully Growth Hacked a $1 Million Marketplace on Shopify
- The Essential Role That Retail Sales Played in Building This 7-Figure Business