30 search results for “Paul Boag”

Paul Boag on Content Marketing & How to Start Your Blog

Paul Boag on Content Marketing & How to Start Your Blog

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Paul Boag has been working on the web since 1994. He was one of the original founders of Headscape, a UK digital agency, and is a well-known and respected author, blogger and conference speaker. He’s also co-host of the long running, and perhaps the original, web design and business-focused podcast BoagWorld.

In this interview with Keir Whitaker, Paul shares why content marketing is here to stay, tips on improving your writing process, and why you should get comfortable with public speaking.

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Paul Boag Shares a Favorite Ecommerce Project

Paul Boag Shares a Favorite Ecommerce Project

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In Part 1 of my interview with Paul Boag, we discussed the importance of making a name for yourself in the web industry. Content marketing has played a key part in his own success and that of the agency he co-founded, Headscape.

Of course, getting the “gig” is only the first hurdle – you have to deliver good work too. In this excerpt, I ask Paul about his experiences working on ecommerce projects. What follows is an illuminating and unusual insight into an ecommerce site catering for a demographic where the typical user is over 60.

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Why You Should Specialize in Ecommerce

Why You Should Specialize in Ecommerce

Why You Should Specialize in Ecommerce

Chances are, you have read an article saying you must specialize as a web designer to survive. This seems to have become the mantra of the modern web movement. But why is that the case? And what should you specialize in?

There is a lot about ecommerce that makes it an attractive area to choose. Paul Boag walks us through the reasons why focusing on ecommerce can be beneficial to your business.

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You’re Nothing Special: How to Stand Out in a Crowded Marketplace

You’re Nothing Special: How to Stand Out in a Crowded Marketplace

How to stand out in a crowded marketplace: Email

With so many web designers and agencies out there, how do you stand out from the crowd? Paul Boag discusses the tough reality that there are thousands of agencies out there, just like yours, and delves into how to really differentiate your business from the masses.

In this article you will learn:

  • Three tactics to set your web design agency apart.
  • How to implement these tactics.
  • Why you should stop obsessing over your website.

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The Secret to Persuading Clients to Hire Your Design Firm

The Secret to Persuading Clients to Hire Your Design Firm

The Secret To Persuading Clients: Email

More than anything, establishing trust is the key to getting hired.

If you don’t trust the person you are buying from, then you will not buy. It doesn’t matter how good the price is, or how impressive their offering

But how do you persuade clients to trust you?

In this article, you'll learn:

  • Why you shouldn't fear honesty
  • How to foster trust through relationship building
  • What to show clients to demonstrate your trustworthiness

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