Sell tutorials online

Start, run, and grow your tutorial business

Get the training, tools, and support you need to build the tutorial business you’ve always wanted.

Everything you need to sell tutorials

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online tutorial store that reflects your unique brand with over 4 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your tutorial store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your tutorial business encounters.

Learn more about selling tutorials

  • Deciding what types of tutorials you want to sell online is the first step. There are many tutorial formats, such as audio, video, digital, e-book, or hardcover tutorials. You can sell tutorials through your own ecommerce website, such as a Shopify store. Shopify gives you access to a variety of mobile-friendly website themes and templates, apps and tools like a built-in blog that can help you showcase your tutorials in creative ways.

  • One way to sell tutorials online is through your own business website, such as a Shopify store. Shopify allows you to have complete control over the look and feel of your website and manage all aspects of your business on-the-go, using the Shopify mobile app.

  • Yes, you can sell tutorials in your Shopify store. The Shopify App Store has a variety of apps that can help you promote your tutorials across social media, create videos, and even turn your store into an e-learning platform.

  • Tutorial prices can vary, based on subject matter, the exclusivity of the tutorials, how well-known the teacher, host or author is, if the tutorial offers formal accreditation, and the course length. Consider things like the cost and time to produce the tutorial, and consult with [Shopify's free profit margin calculator (/tools/profit-margin-calculator) for ideas of prices that may work for you.

Scale your sales

Powerful apps

Showcase your tutorials with professionally edited photos or build customer loyalty with rewards programs. With over 80 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your tutorials online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For tutorial businesses at every stage and size

Basic Shopify

Best for new ecommerce businesses with occasional in-person sales

$29per month


Best for growing businesses selling online or in-store

$79per month

Advanced Shopify

Best for scaling businesses that require advanced reporting

$299per month

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