Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?
I personally have worn hair extensions for over 14 years and have always had a passion for helping women look and feel better. After working in the modeling industry and learning the secrets to looking glamorous, I decided to start Glam Seamless.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
We earned our first sale by writing a detailed blog post about hair extensions. Over time, this blog post become shared and visited by many. We wrote about hair extensions, and our passion shined through. It was authentic. Our customers recognized that passion and decided to give us a try. To this day our blogs and videos are the two channels which generate the most sales.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
We love using Shopify because they have partnered with great app makers. We use Loyalty Lion to reward our customers; Product Upsell to suggest hair care products; and Ship Station to manage all of our shipments to guarantee fast reliable shipping.
What are your top recommendations for new store owners?
Shopify is a great platform that has awesome SEO tools that make all the difference. Use them! SEO is very important and taking time to work on it will take you far. Also, creating genuine content through blogging, photos and videos will pay off. Customers love to be told about your products, not sold. Help them solve a problem and you will be successful in no time.