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The more vibrant a name is, the greater the chance it will trigger an emotional response and make a lasting impression on people. Vibrant business names can be memorable, powerful, and entertaining, which makes them ideal for any business.
Trendy names are top of mind for younger audiences. Business names in this category are often fresh, modern, and have a story behind them that connects customers with your brand.
Using unusual, uncommon, and memorable words in your business name can help you stand out from the crowd. Unusual business names support your brand by creating a strong identity that resonates with customers.
A trustworthy skin care business can make it easier to sell your products to people who are unfamiliar with your company. This can also lead to greater customer loyalty and social proof for your brand.
A smart name lets readers get a sense of your brand values, whether you're an established company or a new startup. Smart names can show off your unique personality and drive customers to engage with your brand.
Your business name should be concise, unique, and unforgettable.
Before you name your skin care business, make sure you have a good answer for the question "Why did I choose this name?" Ultimately, you want your business name to be short and memorable to reduce the amount of time people spend trying to find you online. A business name that's simple to remember and spell will make it easier to spread the word and reach more customers.
Pick a keyword that's memorable
Avoid using shorter spelling by using numbers
Err on the side of caution with slang words
Choose a name between 10-15 characters
Ensure your company name is brandable so people can remember and find you online quickly.
Avoid hyphens and numbers
A common problem for new businesses is customers misspelling their name. You can prevent this by spelling your skin care business name intuitively. For example, if your name ends with "ing" and you omit the "g" this could confuse people on what to type in Google when looking for your website. This is also a consideration when choosing a domain name, which we we'll discuss a little later.
Also, using uncommon or local spellings and symbols can be confusing to your target audience.
You should avoid the following:
Using numbers and words together
Intentional spelling mistakes
Two words that create doubled letters
Try to include SEO keywords in your skin care business name.
As a business owner, you may want to choose a name that includes keywords your customers are searching for on Google and other search engines. A keyword in your brand name serves as a piece of "brand identity," telling search engines and your audience what your website and business is about.
Try to think of interesting ways to combine your skin care business name with other words that are associated with it. Use a combination of domain keywords and possible branded terms to find the best results.
We like using the formula [brand name] + [broad keyword] = [business name]:
Sunday + Art = Sunday Art
Papa's + burritos = Papas Burritos or Burritos by Papa
Grace + Babysitting = Grace Babysitting
Using one or two keywords should be sufficient. Any more and it may come across as invasive and send potential customers to your competitors.
Once you've chosen a business name, the next step is setting up your website so people can find you. For
this, you should use a domain name checker to make sure that your domain is available. Shopify's Domain
Name Generator, or a similar tool, can help you do this.
Make sure the domain name you want isn't already taken before registering it. Three ways to check include:
- Running a trademark search on USPTO.gov, which is a trademark database, to see if the name is trademarked
- Checking social media platforms, like Instagram, Facebook, and TikTok to make sure you can create your accounts in the future
- Doing a quick Google search to see if anyone other business uses your brand name
The .com domain extension is the most popular top-level domain (TLD), but it's also commonly the most expensive and sought after. If you run a business locally, it might make sense to have a local domain to save on unnecessary expenses.
If you're an online learning platform this is the domain for you
For cosmetic and beauty related ecommerce stores, you should consider this possibility
Clothing stores can really highlight what they do with this extension variant
If you’re an ecommerce business, then this is a good option for you
If your website is for a business that operates only in one country, it might be a good idea to use a country code top-level domain (ccTLD). For instance, a .co.uk domain signifies that your skin care business is based in the UK and will appeal customers in this region.